How do you reposition a bottled water brand as the best mineral water from a powerful natural resource? In a market that is saturated with other brands that offer similar propositions and share the same visual style, this presented a window of opportunity for Vinh Hao to break away from the norm.
We leveraged Vinh Hao's trapezoid shape equity and used that as the starting point in shaping a more premium and contemporary image. This shape equity merged perfectly with the brand's push of being a precious source of mineral water.
The result is a cleaner and more premium image for Vinh Hao water that truly makes it stand out on the shelf. There is a 30% growth that has helped Vinh Hao water increas its sales in a challenging market.